Sugar Marketing Develops
Another one of my beloved posts on a food product and/or interesting marketing campaign. I love this packaging for sugar, which is made by a Kazakhstan company in Kazakhstan. It’s called Zaxar, which is sort of clever although it did lead me to believe the company was Ukrainian or Czech or something. And every bag has a little funny cartoon on it! This one shows chickens talking to the man carrying an axe, whose name is Zaxar and saying:
Zaxar, why do you love us only for our legs, but you don’t value our minds?
Which I thought was pretty clever. Plus there were a variety of cartoons in the store at the same time!
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