As readers may have noted in the past I have serious issues with the way many shops & businesses treat their customers in this country. (See Birthday Presents For Nick Customer Relations and One For The Milk Drinkers Out There… & various other moans from me ;> )
Recently, John fwded an e-mail he received, after ordering an item from a website.
Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved ‘Bon Voyage!’ to your package, on its way to you, in our private CD Baby jet on this day, Friday, January 26th.
I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as ‘Customer of the Year’. We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you once again,
Derek Sivers, President
Whilst it may not appear very business-like, it made me smile, and if nothing else, certainly guarantees customers will remember the company the next time they consider who to place an order with.
Whilst we’re on the topic of communication, I should mention that it is possible that this blog will have a small amount of advertisements placed on it soon. Again, for anyone who is new to this blog, you can read a little of the history Google and I have had here
We’ll have to see how it goes, but I’m intending to use Oxado as a replacement for AdSense on all my other sites, as I need to start generating some income, whilst I continue to build up the affiliate sales side of things.
February 19th, 2007 9:00 pm
I’ve ordered from CD Baby, and yes, they are on top of the personal communications thing. Tell John to expect a very nice follow-up e-mail in about a week, to see if everything’s ok with the order. Service with a (virtual) smile. Because in America, there are waaay too many choices for limited numbers of consumers. The exact opposite of the Soviet way.
February 19th, 2007 10:06 pm
Thanks for the info, I’ll be sure to pass it on to him.
Part of the reason I get so wound up is that there is a greater choice of shops/services to choose from, just not a lot to distinguish them – sure you do find the odd exception, but the attitude towards customers is still lagging behind somewhat…