Whilst this post’s title may seem obvious, it is amazing how many budding internet entrepreneurs spend a lot more than is needed on PPC (Pay Per Click) campaigns. This can be due to a variety of reasons, from being simply too overloaded with work to take the time to performed the detailed analysis necessary to track performance, costs and profit from their campaigns. Or, it may simply be the case that they do not know a great deal about the industry, and are effectively just groping in the dark, hoping to find gold. (As an example, a self employed business man we know in London was told he should run an AdWords campaign, and did so without any research. The end result? He spent around $800 and perhaps gained two extra contracts via the campaign!)

In either of those situations a scheme exists that is perfectly suited to increase profits, decrease work hours needed, and improve your position within any competitive PPC market. Interested? If so, check out the KeyTrail site right now. OK, maybe finish reading this post first, just open the link in a new tab or window for now, just don’t forget to return to it in a moment The basic idea is this: Inform KeyTrail of which campaigns you want it to monitor, you then add a small line of code generated, to your current affiliate link(s), which enables KeyTrail to check exactly what is going on with your PPC campaigns. That is it! Other than checking for the actual reports generated, you need do no more work yourself, KeyTrail does all the hard work for you, all day, every day.
If you happen to use a less well known affiliate scheme than the major players (Commission Junction, ClickBank, (sometimes referred to as CJ and CB respectively), or LinkShare) then contact the author, and they will check if it can be added to the setup for you.
I was granted access to the site for the purpose of this review, and the news is good; although I have only dabbled with affiliate sales up until now, none of the terminology or work flow was in anyway beyond comprehension; until I decided to check it for the sake of completeness, I had not even referred to the comprehensive PDF manual.
So what exactly can you do with the information presented? You will find you can concentrate on keywords that are profitable to your business. There is little point in entering into a bidding war with one of your competitors over a keyword(s) that does not often convert to a sale for you. Should you use more than one PPC scheme (Google AdWords, Yahoo, MSN etc.) to promote your product, the reports KeyTrail generates will enable you to check which is converting the most clicks to sales for you, and therefore which are performing well, and which should be tweaked, or even dropped.

If there is the smallest of doubts left in your head right now, then hopefully the no quibble, no namby pamby exception 8 week guarantee will go some way to reassure you?

This post was a paid review.