With Google claiming that the new back end workings for their search engine having been in the pipeline for a while, and Microsoft explaining it merely as a kneejerk reaction to their Bing search engine, who should we believe? Does it really matter?
Well first I would like to give you the opportunity to see Microsoft’s chosen viral ad for Bing. I’d recommend moving sharp objects, small children and pets from your immediate vicinity first.
Next we have the Onion’s take on Google and their privacy policies. This one might make you laugh, you might not, but you won’t be wanting to time travel and stop the conception of the video maker at least 🙂
So, back to the story, what changes can we expect from Caffeine? Well, searching for a term like “Kazakh Yurt Rental” would not simply just use the old Google algorithm where the site with the most (with weight for relevancy) links would be in first place, allowing for on and off page SEO obviously. When implemented, if the rumours are true, when two sites of roughly equal ‘value’ to the reader (as pre-determined by Google) contend for a search term, the site with the most recent article/post would nudge ahead, and therefore place higher in the search results.