Oct 27 2010

SEOSTT2

Category: WordPressChrisM @ 7:13 pm

I have written about the SEO SearchTerms Tagging 2 plug-in before, however a few features have been added, and I see from my server logs that this site has recently started to get visitors from countries that didn’t appear very often previously. So, for the new readers, or those interested on whether people arrive at their WordPress blog because they were searching for WordPress plug-ins, here is a quick refresher… SEOSTT2 (acronyms are ugly, but typing out the full name will get boring) checks the referring URL if a visitor comes from a search engine, and extracts the exact search term they entered when they discovered your site. This information is then stored, and be used in a number of ways.
You can keep all the information gathered as private, and simply check the plug-in’s page to discover the most popular search terms that led to your site (both recently and since the plug-in was installed). You can choose to display those same tables of search terms in a widget on your sidebar (or of course in a post), however what most people will do is have post-specific information added to the relevant entry. For example, if this post was found by people searching for Kazakhstan Blogs WordPress SEOSTT2, at the bottom of the post a link with that text, and linked to this same post, could automatically appear. Some people argue this adds SEO value to your site – I don’t know whether this is true, but do find it interesting to discover the sometimes random terms that lead to a particular post. You can also have the search terms converted to tags on the post, and block certain search terms from ever appearing.
One thing to remember is that if you install the plug-in, it isn’t retro-active – you will need to wait for new visitors, as it can not magically backdate its processing to old visits. Wait a while, and you’ll start to see patterns emerging as to what topics attract visitors, and if you feel the urge, continue to write new posts on that topic to encourage new and repeat visitors.

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