For those that have not come across them yet, Pay Per Post is a company that helps companies get their products and sites noticed, and improve their search engine rankings. They act as the middleman to enable companies to advertise on blogs by keeping a large database of bloggers who are happy to research their topics, write a piece on the subject and, where required, offer constructive criticism.

PayPerPost have generated the most income for me since I started blogging for money. Since 10 April, I have made just over $2100! The good news is that PPP have had a capital injection of seven million dollars.

So what should they do with it? Other than the obvious choice of of paying me most of it over the next year, I suppose there are some other options…

They could try spending some on a global marketing campaign in the more traditional medias. TV channels on satellite systems that cover Europe, Asia and parts of Africa would be one way to ensure that the new bloggers who join up cover all bases, in terms of knowledge and cultural backgrounds. Similarly, some national newspapers in countries that have English as their first or second language may attract bloggers who have yet to come across the PPP scheme.

I have to admit I don’t know just how much it costs, but sponsorship of a popular TV program is one way to really get the brand well known. In Britain, the coverage from having your name associated with Lost or 24 is serious kudos.

Personally, I’d be interested in checking if Sealand is still for sale, again the publicity generated from buying the independent nation state/data centre would probably at least equal the investment required.

As ever, there have been the ne’er-do-wells who have started proclaiming this new investment round as a bad thing or indicator of things to come. TechCrunch being one example. I suppose everyone is entitled to their opinion, no matter how wrong it is
Anyway, here is the official Press Release on the matter…

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company’s Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.