If you have not yet come across the company Future Steel, they are involved in steel - from the design and construction of buildings to the actual manufacturing of the steel frameworks. They sound a lot like the company my father in law works for, over here in Kazakhstan.
Rather than creating the usual grey, faceless corporate web site, Future Steel are hoping to garner some attention with their Buildings blog. Although they are of course not the first business to appreciate the power of a blog true to its’ community, Future Steel have taken it to the next level, by actually blogging about matters that important to the people that use their buildings - beyond the construction phase.
As an example, for farmers who use their services for their buildings, FS provide information on livestock care as well as industry alerts that need to be propagated far and wide in a short period of time. When combined with the 30 year warranty, you can see why people hold faith in the company.