I remember seeing a friend’s child being enthralled with a book. Not just the normal, very interested in the plot type of fascination, but the sort of situation where they refuse to put the book down, even for food!
So what is the magic formula for encouraging young children to read? Simple, feed their ego! Psycho-analysis aside, if the book they read has pictures of THEM in it, with a story that involves their friends, using their real life names, they will just love it.
Identity Direct is a company that does just that, all you need to do is supply your boy or girl’s age, name and details of their friends, then choose which book you would like hyper-personalised, and Identity Direct will take care of the rest.