Sometimes, you do not want a bike with full front and rear suspension, carbon fibre bodies and a 21 speed gearing system.
All of that can be useful if you are planning to traverse mountain ranges, go off road or plan a cycling holiday.
If all you are looking for is a simple, no nonsense beach bike, with no frills, and a matching price tag, then XYZ Bikes have the product to match your needs.

The bikes take around a quarter of an hour to finalise the assembly on, though if you are not comfortable putting this sort of project together, you should find your local bike shop can do it for you. I had a quick look around their blog, and although it was frequently updated, I did wonder whether a little more personal content, rather than a pure extension of the commercial site may help out. However, that is just my personal opinion, I know some people prefer a company to always present a purely professional image.

If you want to find out more, check out the FAQ section at XYZ Bike’s site. They seemed to have all bases covered there, from who they are, how to assemble the bikes, whether one will fit in a car, and XYZ’s marketing approach.