Many fashion accessories are either gold, gold plated, or can sometimes be gold plated after purchase, to add a certain je ne sais quoi (feel free to replace that term with bling if your age and social status preclude admitting to knowing what that means) to the item. However, I doubt that even in Almaty, where the fashion conscious young people like to show off their wealth on the streets, you will ever find gold chains upon their car tyres now that the snow has really started to set in.